brand survey
Please use your
desktop or laptop
to complete the survey.
This form is not
viewable on mobile devices.
click "submit" to scroll to part 2
5. describe the big picture to me. tell me about your vision for your business? If there was nothing standing in your way, what would you do? What would you sell? Dream big!
4. what do you find most inspirational about your business and what drives you to get out of bed in the morning?
3. what values are most important to you? what attributes define the way you conduct business?
2. tell me a little about you and your business. what makes you unique and sets you apart from your competitors?
1. what inspired you to rebrand and what do you want to accomplish with your new look?
All About You
**IMPORTANT** : This page does NOT automatically save. Your answers will be neither saved nor submitted until you CLICK SUBMIT at the end of the page. DO NOT USE YOUR BROWSWER'S BACK BUTTON. To avoid losing your work due to a faulty connection, you may want to print this page and write your answers there or copy your answers into a blank email to avoid losing them.
The following questions have been designed to help me get to know you and gain a better understanding of your business and how you want to be perceived. The survey is five pages long, with roughly five questions per page. Plan on blocking about 30-60 minutes to really think about the questions. We will analyze your position in the marketplace, define your ideal customers and explore your unique aesthetic. Take your time! Some questions will be much easier than others. Feel free to print this out and scan your answers, or fill out the interactive spaces provided for your answers below.
so glad you're here! Ready to dive deep with me?
10. how do you want clients to feel when they interact with your business? how do you want them to describe you to their friends?
9. describe what it's like working with you. what do your clients enjoy most about you and the process?
8. where do they shop? what brands do they use? who do they follow on instagram?
7. describe this type of client. list as many details and attributes as you can think of.
6. who is your most profitable client? why do you enjoy working with them?
All About YourClients
**IMPORTANT** : This page does NOT automatically save. Your answers will be neither saved nor submitted until you CLICK SUBMIT at the end of the page. DO NOT USE YOUR BROWSWER'S BACK BUTTON. To avoid losing your work due to a faulty connection, you may want to print this page and write your answers there or copy your answers into a blank email to avoid losing them.
PART 2: all about your clients
click "submit" to scroll to part 3
15. how will you know you have "arrived"? where would you like to see your brand garner press? are there certain publications you would like to appear in?
14. who do you admire most in your industry? what do they do well? how would you like to emulate them?
13. what is your unique selling proposition? is there something you do that is truly specific to your business?
12. how are you similar to your competition? in what ways are you different?
11. list 5 competitors. what do you think they do really well? where do they fall short?
Competitors & Brand Heroes
**IMPORTANT** : This page does NOT automatically save. Your answers will be neither saved nor submitted until you CLICK SUBMIT at the end of the page. DO NOT USE YOUR BROWSWER'S BACK BUTTON. To avoid losing your work due to a faulty connection, you may want to print this page and write your answers there or copy your answers into a blank email to avoid losing them.
PART 3: competitors & brand heroes
click "submit" to scroll to part 4
20. let's explore artistic mediums. I use many different brush types in my work. what are you drawn to? list as many as you'd apply- calligraphy, handwriting, colored pencil, acrylic, oil, gouache, charcoal, ink, watercolor, pastel, dry brush, ink splatter, etc.
19. let's talk pattern and texture. tell me about patterns that intrigue you. are you drawn to flowing, organic vines and circles or perhaps sharp, angular geometrics? list any materials you love as well, like types of wood, metal, glass, etc.
18. what personality traits describe your brand? Is it graceful and reserved? feminine or masculine? romantic and soft or bold and dramatic? list as many traits as you can and then tell me your top three.
17. if your brand were a room, how would it be decorated? what kind of furniture would one find inside? is it eclectic or could it be classified within a certain style?
16. what colors are you naturally drawn to? which paintings, scenery and seasons inspire you? are they sharply contrasting or soft and dreamy? Warm and earthy or cool and crisp? do you love neutrals, black and white, gem tones or pastels?
Brand Styling
**IMPORTANT** : This page does NOT automatically save. Your answers will be neither saved nor submitted until you CLICK SUBMIT at the end of the page. DO NOT USE YOUR BROWSWER'S BACK BUTTON. To avoid losing your work due to a faulty connection, you may want to print this page and write your answers there or copy your answers into a blank email to avoid losing them.
